I watched a documentary by Melvyn Bragg a while ago. It was called ‘Art Matters’ and it gave compelling arguments for why we need to nurture our cultural life.

There were two that particularly caught my attention. The first was aimed at government. He pointed out that the arts contribute 6 per cent of our economy for a very small investment. How much more they could bring in if the grants for cultural projects had not been cut back to the bone!

The second was a reminder to all of us: the arts are a manifestation of imagination, whether it be a Shakespeare play or a pop song. Encouraging us to use our imagination, from early in childhood, and continuing to do so throughout our academic lives, is vital for our health and the health of our world.

Imagination is a way of connecting unlikely bedfellows and creating something different. We all have imagination, even if we don’t become great writers or artists.

Combining different tastes and textures to create a new meal; planting unusual combinations of flowers together; coming up with a different perspective on something – we do things like this a lot. And our dreams are always imaginative – how did Tom Cruise get to be at my birthday party?!

No matter what you look at in your home, someone imagined it and then designed and made it – how cool is that!

So encourage your imagination and that of your children – it could change the world.